A four letter dirty word – sale/s (marketing)
Marketing, once known as a four letter “S” word (sale) has changed over the years, more rapidly in the last 10 years than ever before. Gone are the days when the old adage “the product sells itself” held sway and salesmen were nothing more than service consultants to facilitate the transaction between the client that wanted the product and the manufacturer. With today’s technology and direct supply chain logistics(sales) the traditional salesman is no longer relevant.
Yet the world is still full of marketing professionals. Why is that?, well not everyone has the unique ability of a Steve Jobs from Apple- being able to create a demand for a product no-one has seen or tested- the supreme marketing guru, unrivalled in creating demand for a product no-one knows anything about. So we need that conduit between manufacturer and buyer. We need salesmen, or more importantly someone or something to act as the new age salesman.
In the world of website e-commerce and design the salesman’s role has been taken by the SEO campaign. What am I talking about? Well as a website is really your point of sales for e-commerce, your image, your yellow pages advertisement as such. It has become your head salesman, your marketing strategy on-line, in some cases its your one and only saleman so it carries a huge responsibility.
You need to make sure you recruit well and get this part of your website correct. A poorly designed SEO approach can lead to many thousand of dollars wasted; it doesn’t matter how good your product or website is, if you don’t get the customer to your point of sale, you have nothing!
Marketing…..create the demand, deliver the experience! You can have your website on page 1 of google with no marketing spend if done right from day 1 of the design process. OzWebExperts get the right advice!
